The Business Ideas File
I keep a file of business ideas. Not to build them, but to understand the patterns beneath them. A way to listen without acting.
I’ve kept a running file of business ideas for years. Most of them never make it past a few lines.
They’re not strategies. They’re not goals.
They’re mental off-ramps.
When I feel restless or overextended, I write one down.
The file doesn’t represent ambition so much as pattern recognition.
Certain themes repeat.
Common Shapes
- Field Kit Supply
A brand that sells functional, minimal gear for people who want to withdraw—without disappearing. - Northman
Personal care products with no scent, no fluff, and no overstatement. Just good materials. - Offline Tools
Simple analog tools for digital minds. Designed to restore presence, not track it. - Quiet Commerce
A slow marketplace. Objects made carefully, sold without hype. - System 0
A ritualised reset: desk, calendar, tools, routines. Structured withdrawal. Branded like software.
Some are viable.
Some are personal.
Some are just notes in a folder.
