Latest
03
Aug
Why You Don’t Actually Want to Be Happy All the Time
If there were a magic button that made you happy forever… would you press it? Most people wouldn’t. That weird little fact says everything about what we really want from life — and how to build it on purpose.
5 min read
27
Jul
Will AI-Generated Content Hurt Your SEO? Here’s What Google Actually Says (2025 Update)
You’re using AI to write — but is it safe for SEO? In this 2025 update, we break down exactly what Google says about AI-generated content, what gets penalized, and how to make sure your content still ranks. Whether you’re a blogger, marketer, or business owner, this guide gives you the answers.
3 min read
04
Jun
What I Learned From the Most Unhinged Scam Email I’ve Ever Received
A ridiculous scam email led me into the strange theology of modern shame. Turns out crypto, spam, and surveillance all follow the same gospel.
4 min read
01
Jun
The Universe Is Trying to Ghost Us
A full-length, spiralling field guide to cosmic scale, ancient light, existential silence, and what it means to be alive in all this nothing.
7 min read
31
May
The Ocean Is Not Empty
We treat the ocean like a holiday spot. It’s not. It’s a graveyard of pressure, silence, and things that shouldn’t exist.
4 min read
30
May
Where Is Everybody? (A Social Survival Field Guide)
A field guide to vanishing male friendship, unread group chats, and the quiet tragedy of “seen 2021.” This isn’t a rant. It’s a map.
4 min read
28
May
You Think You’re Building a Cathedral, But You’re Just Laying Bricks
We imagine our lives as sweeping legacies, rich with purpose and beauty. But we don’t live in the grandeur. We live in the laying of bricks.
4 min read
28
May
I Just Wanted an Axe. Now I Know the Metallurgical History of Scandinavia
I just needed an axe. I ended up deep in Scandinavian metallurgy, bought three, and questioned my entire identity. This is a field report from the spiral — part review, part existential breakdown, part buyer’s guide.
4 min read
27
May
Legacy Systems and Burnt Edges (The Cost of Sticking With What You Know)
Burnt toast is a warning. Legacy systems leak belief, stall teams, and train people to expect failure. Here’s how to name it, and what comes next.
2 min read
27
May
The Toast Audit (A Diagnostic Tool Disguised as Breakfast)
Most projects collapse from quiet misalignment. The Toast Audit is one question that makes invisible chaos visible, before the bread burns.
2 min read
