Why Alignment Is a Lie (And How It Quietly Breaks Your Team)
Alignment sounds helpful. It’s not. It’s vague, cosmetic, and usually a lie. This is how we use it to avoid hard conversations and why it breaks the work
How to Make Toast (And Why Most Projects Break Before Lunch)
You say toast. They hear air fryer. This is how quiet misalignment ruins good plans — and why drawing toast might save your next project.
Toby's Story
Our son was diagnosed with meningitis one day after he was born. This is what came after, not as a tragedy, but as a life rebuilt from the ground up.
What If We’re the Amnesia?
A long, weird, maybe-true post about forgotten civilisations, rising oceans, and the creeping suspicion that we’re not the peak of human progress — just the rerun.
We Were Once Wilderness Men
A short story about confidence, YouTube-induced delusion, tactical poo shovels, and why failure with your son is sometimes the best kind of win.
What Toby Taught Me Before He Could Speak
A story about fatherhood, grief, and the weird, beautiful life that starts when your original plan burns to the ground.
How to Disappear Like a Gentleman (But Don’t)
What would it take to disappear with dignity? A sad tent, a fake name, and just enough rope to feel useful. A thought experiment for the overwhelmed.
The Cult of Systems: Why Every Man I Know Is Trying to Optimise Himself Into the Ground
A breakdown of how modern men turned self-organisation into an extreme sport, and why every abandoned Notion dashboard might secretly be a cry for help.
I Think I Miss Being Bored
A dry, emotional rant about missing boredom. Childhood silence. Life without distraction. And why your brain now panics if left alone for 60 seconds.
The Business Ideas File
I keep a file of business ideas. Not to build them, but to understand the patterns beneath them. A way to listen without acting.
